When you’re starting a new business, you really want to make sure that you’re giving off the right impression. First impressions count, and if you’re not making it right, then you could end up losing out on a lot of potential custom. These tips are perfect for a new business looking to make a good impression:
Train Your Staff in Customer Service
Hiring the right staff is one thing. But making sure they are trained in customer service is another. You need to make sure that they know how to speak to customers and how to handle all different types of queries. If they don’t do this properly or make the slightest mistake, it could leave your business with a bad reputation. Make sure they are well aware of how they should be handling issues and speaking to your customers. It could make or break you!
Get Your Branding Right
Your branding is a reflection of you as a company. Getting this right is so important, especially if you want people to remember you. Your branding refers to all kinds of things, from the colours you use, the fonts you pick, and the wording used on your marketing materials. Even your name badges need to be on point, explain Imagin products. When you have your branding right, you can conquer the world!
Invest in a Brilliant Website
A website should be looked at as an investment. You definitely shouldn’t see it as something that you need to get done as quickly and as cheaply as possible. It needs to not only look amazing, but work well too. Your customers need to be able to clearly navigate it, as well as understand the information you present to them. Everything behind the scenes needs to work properly too, so you know your website is getting found by the people who need it most. A brilliant website can take you much further than a cheap, poorly made site.
Choose Marketing Materials Carefully
Make sure you pick your marketing materials carefully. Investing in your marketing is important, but you need to do your research to ensure you’re using the right kind of materials to target your audience. How will you best reach the people you are targeting with your marketing materials? Market research can help you.
Know Your Brand Voice
You’re going to make some kind of impression when you speak with customers and leads. One of the best things you can do is develop a brand voice. Give your business a personality. How would it sound if it were a person? This helps people to relate to your business, and recognise you better. It stops you from appearing as a faceless, corporate machine too.
Be Consistent Across All Platforms
When you are consistent across all platforms, you ensure that your business is making the best impression on all levels. You need the same branding, voice, and other elements on every platform you use.
First impressions are a big deal, so try these tips and make the most of your new business!